In the News
Behavioral Associates is frequently profiled in the media.

• On the Therapist's Couch, a Jolt of Virtual Reality
  New York Times, February 19,2004
• Therapy Brings Patients to a Virtual World
  FOX News, Wednesday, January 02, 2003
• Public Speaking Phobia, January 01, 2003
• FRIGHT OR FLIGHT
  Time Out New York, August 02, 2001
• Virtual-Reality Therapy
  Newsweek, Monday, June 25, 2001
• VIRTUAL CURES Doctors go high-tech to help patients conquer phobias
  New York Daily News, Sunday, May 27, 2001
• TREATMENT VIRTUALLY CURES FEAR OF FLYING
  USA TODAY, August 17, 2000

Public appearances

• Dr. Reiner on MTV
  MTV, January 01, 2003
• Dr. Reiner on Health Talk - Psoriasis and Depression
  Health Talk, May 25, 2004

Articles by staff members

• Dual Utilization of GSR Feedback with Virtual Reality Treatment to Reduce Fear of Flying
  Robert H. Reiner, Ph.D.

The red curtain opens to reveal an intimidating auditorium. A bored audience stares back at you. One person in the crowd seems to be falling asleep; another coughs loudly and stretches his neck. You notice that your palms are sweaty. Your stomach is fluttering. You wonder whether you will pass out.

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NEW YORK — A pretty, young teacher stands at the head of a classroom full of the usual distractions -- pencils dropping, kids coughing and paper airplanes flying -- as students try to follow the lesson.

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Toastmasters, beware. There's new hope for business folk plagued by glossophobia (fear of public speaking). Eleven U.S. clinics--and four internationally--now offer virtual-reality therapy, thanks to software designed by Virtually Better, based in Decatur, Ga.

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After a crash course in virtual-reality therapy, our reporter conquers her fear of flying.

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Some start cringing the second they hear the pilot’s voice. One lawyer who fears flying dashed to the door of her airplane and tried to open it before being tackled by several passengers and flight attendants. “Otherwise high-functioning adults have phobias that make them irrational,” says Robert Reiner, who runs Behavioral Associates in New York.

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[Robert Reiner, who specializes in cognitive behavioral therapy, helps his patients overcome their fear of flying or public speaking. In his groundbreaking approach, virtual reality replaces patient visualization, which can be inconsistent and hinder progress.

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Computerized Virtual Reality, along with biofeedback, neurofeedback, and behavior therapy provide powerful, short term treatment that enables travelers to conquer their fear of flying once and for all.

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MTV, Wednesday, January 01, 2003

One of the major challenges faced by behaviorally oriented psychologists has been to match reduction of autonomic arousal with stimuli realistic enough for the phobic patient to respond as if it were a truly "dangerous" situation.

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